Before this week I thought copyright specificallyy protected the owner, however, now I realize that it protects the user as well. I think most people only know that it protects the owner. I also learned from the Copyright website that what is stated as against the law is not all encompassing. The rights of copyright and owners is unlimited.
In the sport management curriculum, copyright and plagiarism is a very pressing issue. We also learn about licensing, which is similar to copyright. Licensing is the act of selling the right to use a specific logo. For example the numerous companies that sell Gator gear must pay a fee to use the Gator logo and any of its affiliated symbols. When you purchase the license you are unable to change or alter that logo or symbol. It normally is not done, because you purchase a license to use that specific logo. Licensing is not just associated with sport management, although trademarking and copyright is usually associated with other fields.
Licensing is such a big deal in the sport world, that there are conferences around the world. There are many people that work specifically with licensing agreements.
You can click here to view the International Licensing Expo. I chose this website because it is very interesting and you can learn who licenses their product and name.
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